The
Pocket application, which allows you to save web pages for future
reference, studied the behavior of users based on the model of iPhone that they
have to infer the distribution of their activity between their iPad and
smartphone.
The
study shows quite clearly the potential impact of the large screen of the new
iPhone on the use of the Iceberg tablet. It is found that the tendency to use
the iPad to read articles on the internet decrease gradually grows as the
diagonal of the screen of the iPhone that is associated with it. Thus, if 55%
of iPhone 5s owners consult more content on their smartphone, they are 72%
prefer to enjoy their iPhone 6 and 80% out of their iPad in favor of an iPhone
6 Plus. It can quickly deduce that many owners of iPhone 6 and 6 Plus now
renounce their tablet to check out the web, and appreciate just as much to do
for the big screen of their new smartphone.
In
addition, Pocket also noted that the new iPhone owners were much more inclined
to enjoy multimedia content than those with an iPhone 4 inches or less. Users
of the iPhone 6 consult about a third more, and almost two-thirds more with
iPhone 5.5 inches.
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